Monday, February 10, 2020

Is It Time to Relaunch Your Back List? #amwriting #ebooks

Has your book fallen off the radar?

Here's some tips to help you relaunch your books, no matter the genre.
The most powerful part of a relaunch is getting a new cover. Search through the top sellers in your genre on Amazon, and don't forget to look at the "Also Bought" Amazon supplies on those pages
Do the bestselling covers in your genre all have something in common? If so, take note of what it is and think about what your cover should look like (without copying someone else's cover). Graphic artists can be specific to genre. Some specialize in urban fantasy, others historical romance. Shop around; find a suitable cover artist that works in your genre without breaking the bank.

Take a look at the bestselling 'thriller' covers these days. They're often quite plain, very simple, and seldom have images of people. The fonts are large and chunky with perhaps the background in one color and the font in a contrasting color.

While you're looking at the bestselling covers, take time to read the blurbs. They are vastly different today than they were five years ago. Don't forget to read the sample Amazon provides. Look at the Point of View (s) in the book and the style and formatting. Are those "bully romances" written from two perspectives? His and hers in alternating chapters? Is reverse harem written in first person or third?

Pay attention to categories and look at Amazon's keyword pages. At one time, the keyword "werewolf" was very popular, but soon became saturated. Now werewolf falls under the umbrella of 'shifters'. Yes, Amazon updates these category pages from time to time.

Relaunching a book, no matter the genre, will take research and studying on your part. In the long run, this research should pay off. 

You'll also need to look at promotion sites where you can show off your beautiful new cover and blurb. Many of the old promotion sites, for example, in gay fiction, no longer exist and new sites have cropped up. When you relaunch, you want to determine the best sites for marketing your genre. Do they provide blog tours, reviews, cover reveals--all important elements you should take into consideration.

You want to treat the relaunch with as much detail and enthusiasm as you did when you first launched that book the first time. 

Important: There are millions, tens of millions even, of people who are in the market now that weren't around when your book was new. Read that again. There are millions of readers that never saw or read your book when you published it several years ago. You want to reach them by knowing where they're looking for books in your genre.

In the meantime, here's a book that will help you understand, step-by-step, how to relaunch those books that have fallen off the radar. This is only one example. There are many books that go in-depth for relaunching your back list.

Good luck, and keep us posted. Did you relaunch a book that was collecting dust, and how did it go?

I'm in the process of relaunching all eight of my gay fiction novels. It's a lot of work that has required rewrites, new covers, new blurbs, new categories and new back matter (this has changed since initial release.)

Here's one I just relaunched on all venues. How do you like the new cover?

Long Hard Ride
Western Romance/Suspense

 A prison break…a past they can't forget…a passion they can't deny.

The Civil War has devastated a Nation.

Grayson Drake, Special Agent for a covert spy agency, must assume the identity of a physician in order to break Corporal Marx Wellbourne out of Elmira prison─better known as Hellmira to prisoners housed there.

Corporal Wellbourne is a Confederate military strategist with an Eidetic memory. He has memorized every strategic battle plan the Confederacy hopes to implement in upcoming battles.

Drake’s orders state he is to return Wellbourne to Richmond, VA, where the generals of the Confederate Army can extract the battle plans entombed in his brain. 

After Grayson is allowed entry into Wellbourne’s prison cell, he discovers not only is Wellbourne courting death from malaria and pneumonia, he recognizes him as a man he fell in love from afar several years ago.

Grayson must come up with a plan to rescue Wellbourne and then keep him alive while a brigade of soldiers, led by the villainous warden, Britton Darkmore is in hot pursuit.

Will they live through the long hard ride back to Richmond?

* * *
This is one of those stories that twists your gut into knots. The angst, the passion, the betrayal. A must read for lovers of gay historical romance with substance, high risk tension, suspense and heart pounding sex.”

“This was such a great book! The character dynamics between Gray and Marx kept me on my toes and the chemistry was steamy hot. Definitely on my re-read shelf.”



Mahaveer Chouhan said...
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